Howard Stern kissed Ellen DeGeneres on her show as a publicity stunt to counter the negative media coverage that the lady had been receiving. The idea was that people would forget the past and start talking about the kiss. Unfortunately, that didn’t work.
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Stern then came up with a new suggestion during his weekly SiriusXM radio show. He advised Ellen to give up the persona of the kind and helpful lady that she had created for her show and instead be aggressive and mean when interacting with her guests.