The Truth About Being a Stewardess
The mystique around flight attendants was fueled by an infamous memoir called “Coffee, Tea or Me?” in 1967. The book detailed the sexual escapades, but it was later revealed that most stories were made up.
Source: Reddit
The image of these hard-working women began to be associated with lust and sexual appearance. They became an image of desire more than respect for their job. It was quite a stir back in the day, and pictures like this showed the standards of fashion they were expected to follow.