The Big Wheel Research Was Funded by The Royal Economic Society
One of the most exciting moments in ‘The Price Is Right’ comes when people spin the big wheel because a lot rides on what the wheel decides. The Royal Economic Society was so fascinated by the wheel that it wanted to study it.
Source: CBS.com
It funded some research that examined the winning percentage and how contestants decide. The findings concluded that contestants often went away from decisions they would typically make. The overwhelming pressure of being on the show is enough to make people rethink choices.