Bob Barker Going Gray Paved the Way for Positive Show Ratings
Bob Barker was the frontman of “The Price Is Right” for more than 30 years. Bob had been dying his hair for years to keep his gray hair at bay. He kept this up until 1987, when he finally decided to embrace his natural locks.
Photo by Lumeimages/Getty Images
Being complimented on vacation was all Bob needed to opt for the gray. The host stopped dying his hair and grew his gray hair freely. The new hairdo got viewers talking, and the hair color change to gray quickly saw the ratings for “The Price Is Right” skyrocket.