Let’s face it. It’s hard coming up with a creative, catchy name for a company. And while brand names are a great way to build customer recognition and enhance a business’ public image, they don’t always describe what the company actually does.
Instead of choosing descriptive names, many organizations prefer to go with acronyms or abbreviations. To them, all that matters is that they are recognizable in the consumer’s mind. You might be familiar with the brands on this list, but do you know what these letters actually stand for?