Rejected by Ferrari and Porsche
Nowadays we see various branded products “advertised” in films. But that was unusual in the early 1990s. The producers of Pretty Woman offered car manufacturers Ferrari and Porsche deals to have their cars appear in the film, but both companies declined, claiming that their vehicles couldn’t be associated with picking up prostitutes on the streets.
Source: Tumblr
Although disappointed, Edward Lewis (a lead character in the film played by Richard Gere) drove a Lotus that belonged to movie producer Nancy Gross when he picked up Vivian Ward (the other star role in the movie played by Julia Roberts). Quite frankly, we cannot fault Ferrari and Porsche for declining. All companies have their principles. It’s good to see the producers found a solution.